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The Growth Initiative

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ANNOUNCING THE GROWTH INITIATIVE

 

Manufacturers understand that a highly skilled and educated workforce is critical to innovation and success.  And as the economy picks up, companies will depend on their marketing and sales forces to create and expand demand for their products and services, while nourishing and strengthening the existing customer base.
 
To help prepare member company for business expansion, ISEA has teamed up with The Manufacturing Institute, the research and education arm of the National Association of Manufacturers, to offer The Growth Initiative, a set of business growth campaigns in four 90-day online training modules.  The program comes from Growth Development Associates, Inc, a global consulting firm that has specialized in delivering training and business solutions to business for over 20 years.  It's based on proven, world-class growth strategies that have helped companies of all sizes achieve sustainable, profitable growth.
 
The Growth Initiative begins in April with "Selling Upgrades," a campaign with a goal of creating 33% new business.  The campaign will outline specific growth objectives and strategies as well as the supporting online best practices, tools and coaching that will be used to achieve these growth targets.  Online training modules will introduce participants to new skills and practices, and guide them in applying these new skills with both prospects and customers as needed.  Every 90 days for the next year, a new campaign will be offered:  "New Appointments and New Accounts," "Create Leads, Urgency and Profitability," and "People Management: Enabling a Growth Culture."  
 
ISEA believes manufacturers should consider The Growth Initiative for everyone in their companies who are responsible for direct customer contact or sales.  And because we're an affiliate of The Manufacturing Institute, we're able to offer these courses to members at substantial savings for a single campaign or the entire program. 
 
There is a wealth of information on the program available at ISEA's dedicated Growth Initiative Web site: www.mi-gda-growthcampaigns.com/isea.  Viewers can get a complete description of all the campaigns, access a sample online course, review frequently asked questions, and register for the program.  Remember, member companies that register through the ISEA Web portal get the maximum member discounts on the program.
 
If you have any questions on the program, please feel free to contact ISEA.  The first campaign begins April 4, so check out the Web site now.