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ISEA market data reports are designed to meet member companies’ need for information to help them assess their market position, and make decisions that will drive business growth. Product groups design their own reporting programs, including the categories of products to be included and the frequency of reports, and participation is voluntary. Currently participating companies submit quarterly reports of sales in the US and Canada, in units and dollars. A third-party contractor collects and aggregates the data, and distributes the reports only to those companies that submit data. ISEA staff never sees the individual company reports, and the quarterly aggregate reports are coded so that they are accessible only to participating companies.
The program uses reporting rules carefully designed to ensure that no individual company data can be disclosed, and ISEA does not release the reports to media, investment analysts, nonmembers, non-participating member companies, or anyone else. All costs of the data collection and reporting are borne by the participating companies. For more information on the market data programs, contact marketing communications advisor Joe Walker.
Here’s the list of current reporting programs: