Working to
Prevent Injuries and Save Lives in Road Construction
ISEA Partnership for Worker Protection
CONTINUED FROM HOME
The campaign
informed key audiences about the importance of equipping
construction workers with PPE and making sure they use it properly,
said ISEA President Daniel K. Shipp. The audiences for the outreach
effort included federal, state and local policymakers and regulators;
construction industry leaders, supervisors and workers; organized
labor; trade associations; and insurance underwriters.
"All of us involved with worker safety share a common goal
of reducing workplace injuries and fatalities," Shipp said with the
Partnership was introduced.
"Through this campaign, we also will remind road construction
decision-makers and safety experts about the bottom-line benefits
of equipping workers, and making sure that workers don their
safety equipment when the situation calls for it."
Leading into the campaign, ISEA formed a Road Construction Safety
Equipment Users Council, composed of a "Who's Who"
of leading road construction associations and companies, labor
organizations, insurance companies and government agencies. In
addition, ISEA conducted research with its target audiences
to measure current PPE awareness and usage, and to help develop
effective communications approaches with those audiences.
As a first outreach step, ISEA in December 2000 introduced the quarterly
Protection
Update newsletter, initially published for the construction
safety community and now written for all industries that use PPE. Other campaign elements included communications
tools to help safety-conscious companies promote safe workplaces
(e.g., brochure that makes the business case for equipping workers
with personal protective equipment, and guides to identifying
and finding the right safety equipment for particular hazard
exposures), participation in construction industry conferences
and trade shows, and ongoing outreach to construction industry
trade journals.
"With support from partners in government, industry and
labor, we are confident that our campaign will have real impact,"
said Shipp. "It all comes down to preventing injuries and
fatalities, and this effort has the potential to make a difference."
INTERNATIONAL SAFETY EQUIPMENT
ASSOCIATION
703-525-1695
fax 703-528-2148
1901 North Moore Street
Arlington, Virginia 22209-1762
USA